“People think it's this veneer -- that the designers are handed this box and told, ‘Make it look good!’ That's not what we think design is. It's not ju…
Alex Brooks
“We concluded a groundbreaking fiscal 2019 with our highest Q4 revenue ever, fueled by accelerating growth from Services, Wearables and iPad,” - Tim Co…
Alex Brooks
“My message to them is that it doesn’t have to be like that. It starts with them because if they treat their child with respect and dignity, just like …
Alex Brooks
“Every once in a while I’ll go into one of their offices and say, ‘ah, what’s going on?’ And they’ll say, ‘OK OK OK, I didn’t know, I didn’t know’. It’…
Alex Brooks
“That Steve Jobs was a genius, a giant influence on multiple industries and billions of lives, has been written many times since he retired as Apple’s …
Alex Brooks
(Above: Fifth Avenue Apple Store in New York City, re-opened today after almost three years of renovation) “I believe that if Steve were still alive, w…
Alex Brooks
“We’ve always believed that by giving people wonderful tools, you enable them to do wonderful things.” - Tim Cook at Tuesday’s media event, following t…
Alex Brooks
“Marunouchi has amazing energy and our teams can’t wait to welcome customers to our largest store in Japan for the first time on Saturday.” Deirdre O’B…
Alex Brooks
“This store is very ‘Miami’ to me – its special trees, the light and the new roof. It is also quintessentially Apple, marrying the outdoor lifestyle wi…
Alex Brooks
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Alex Brooks